We started Fred because we love water, and we want to make it cool and easy for people to drink more water and less of the other junk. We put Fred water in flask-shaped bottles so it can go wherever you go more easily, not to simply freak people out (though we do admit the freaking-people-out thing can be fun).


Refillable & recyclable

Sugar free


There has always been, and there always will be, more pockets than cup holders. Fred is designed to fit the former, so you can have water with you wherever you go. Inspired by the frontier flask, Fred's bottle is comfortable to hold and easy to slip into back pockets, jackets, handbags, backpacks and pretty much anything else that carries stuff. You will get disapproving looks from time to time, but that's just the price of being too smart to judge a book by its cover, or in Fred's case, a beverage by its bottle shape.
We designed our bottles to be durable, refillable and when end-of life, 100% recyclable. Do we even need to explain why this is so important?  Didn't think so.
Big Sugar sucks. Not just because it contributes to the nation's staggering obesity problems, but because it hijacks water and turns it into a delivery system. Water is perfect as it is; why add junk to it? Big Sugar knows its product is both highly addictive and dangerous when over-consumed, and our mission is promote healthy alternatives. Check out our "Sugar is Killing Us" video. We broke through 1 Million Views!
Let's be friends! Instagram Twitter Facebook or find us on your own. Fred's handle on all social media is @fredwater