Fred Water has teamed up with Robert Lustig, M.D. and the organization he co-founded Institute for Responsible Nutrition (IRN). The partnership began with the creation of original educational programming about the dangers of sugar overconsumption.
Robert's work includes authoring the New York Times Best Seller FAT CHANCE, contributing in the 60 Minutes episode "Is Sugar Toxic?," playing a key role in the popular documentary "FED UP," and producing the public television program “Sweet Revenge.“
Branded "Sugar Is Killing Us," Fred Water's Public Service Announcements are co-produced with Lustig and IRN. Check out our very first production.