More About Fred

  • American
    American

    The best water in the world doesn't come from halfway around it. The water that flows through Fred's American mountain source is as pure and delicious as the water from a Nordic archipelago or rainforest volcano. And it does a lot less damage to the planet on its way to you. But if you still want people to assume your disposable income is spent on Chihuahua facials, then sure, reach for the imported stuff.

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  • Mountain Source
    Mountain Source

    The Catskill Mountains of New York are like giant water purifiers, but with filters that last 600 million years. Fred's subterranean Catskill source keeps water at an optimally cold temperature of 41° F as it filters through prehistoric rock for 60 years. This filtration process removes nitrates (Fred has an amazingly low nitrate level of .005 mg/l) and leaves pure, natural H2O.

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  • Portable
    Portable

    There has always been, and there always will be, more pockets than cup holders. Fred is designed to fit the former, so you can have water with you wherever you go. Inspired by the frontier flask, Fred's bottle is comfortable to hold and easy to slip into back pockets, jackets, handbags, backpacks and pretty much anything else that carries stuff. You will get disapproving looks from time to time, but that's just the price of being too smart to judge a book by its cover, or in Fred's case, a beverage by its bottle shape.

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  • Refillable & Recyclable
    Refillable & Recyclable

    While our main objective is making it easier for people to drink more water, the environmental impact of plastic bottles does keep us awake at night. We believe that regularly reusing your Fred bottle is the best way to keep it out of a landfill or ocean. Fred bottles are designed to be reused – they're safe, sturdy, light, ergonomic and free of harmful BPA and phthalates. When you're done reusing your Fred bottle, recycle it; Fred is made from #1 PET plastic, the most widely recycled plastic in the world.

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The Fred Objective
The Fred Objective

A lot of companies try to make water something it's not. A fashion statement. A symbol of wealth. A rarity from an exotic source. Water is none of those things, but that doesn't mean it's nothing. Water is pretty much the most amazing substance on Earth. If you drink a lot of it, you feel great. And if you don't drink it, well, you die.

We started Fred because we love water, and we want to make it cool and easy for people to drink more water and less of the other junk. We put Fred water in flask-shaped bottles so it can go wherever you go, not to simply freak people out (though we do admit the freaking-people-out thing can be fun). And we designed our bottles to be both refillable and recyclable so they stay in use, not in the ground.

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  • Velvety Smooth
    Velvety Smooth

    What makes Fred water so smooth? Well, chemistry, actually. Fred's unique combination of super low minerality (under 20 mg/l total dissolved solids), neutral 6.2-7 pH range, low in-ground temperature of 41°F and natural limestone filtration give it a smooth, clean taste that can only be described as "velvety." Actually, "silky" works pretty well too. "Velourish" is out of the question.

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  • Sugar Free
    Sugar Free

    Big Sugar sucks. Not just because it contributes to the nation's staggering obesity problems, but because it hijacks water and turns it into a delivery system. Water is perfect as it is; why add junk to it? Big Sugar knows its product is both highly addictive and dangerous when over-consumed, and still it will do whatever it takes to get more people drinking more sugar. To learn more, check out this video.

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  • Upcycling
    Upcycling

    What happens to bottles when they're recycled? Unfortunately most become cheap, disposable products that quickly end up in the trash. Upcycling is like positive reincarnation; what starts as a bottle comes back as a something more valuable and durable, like a sweet Fred t-shirt. Purchasing upcycled goods creates demand for recycled plastic, which in turn creates new and more efficient recycling programs. It's the kind of thing that happens when used materials meet good Karma.

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  • Friend
    Friend

    Fred is on Twitter, Facebook, Instagram, Pinterest, Vine and probably three new platforms by the time you finish reading this, so click some of those hotlinks above and let's be friends.

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Water Flasks

    
    
    
  • Fred Empty 13.5oz Two-Pack

    $7

    Fred Empty 13.5oz Two-Pack

    Like our pocket-friendly bottle? Now you can get your fix of flasky goodness with the Fred Empty measuring in at 13.5 ounces. Fill it, refill it, again and again. Use Fred stickers (ships with) to customize your bottle and tell people "Hands off! This one's mine!" Use the extra black caps to ensure longer life. Fred Empty is the perfect set up for any hydration expert or enthusiast. Comes with two bottles so you always have a Fred backup!

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  • Fred Empty 20oz Two-Pack

    $9

    Fred Empty 20oz Two-Pack

    Like our handy bottle? Now you can get your hydration on with the Fred Empty measuring in at 20 ounces. Fill it, refill it, again and again. Use some of the Fred Stickers we included to customize your bottle and tell people "Hands off! This one's mine!" Use the extra black caps to ensure longer life. Fred Empty is the perfect set up for any flask aficionado. Comes with two bottles so you always have a Fred backup!

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  • Fred Water 13.5oz Case

    $21

    Fred Water 13.5oz Case

    Little Fred 13.5 has his Masters in the Coolinary Arts. He’s also got a PhD in Radicalia. It’s almost unfair how much fun you’ll have with the lil guy. And to think, twenty bottles in one box. OMFG! (Oh My Freddy Goodness).

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  • Fred Water 20oz Case

    $23

    Fred Water 20oz Case

    The first born. You just can’t get enough of Fred 20oz, but oh how you'll try with this case of twenty flasks. Soft and sweet. Easy to hold. Loves on contact. He's the ultimate friend with benefits. Invite him over, it won't be awkward, we promise.

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  • Fred Water 33.8oz Case

    $21

    Fred Water 33.8oz Case

    Fred 33.8oz is the O.G. y'all. One Grand milliliters. The big dog. The fixer. These twelve hydration filled bottles solve problems, like making your thirst situation disappear. Where did it go? Don't worry about it. It's gone and that's all you need to know. Fred O.G. has your back, baby.

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Gear

    
    
    
  • Men's Upcycled Black Tee

    $23

    Men's Upcycled Black Tee

    It's feels amazing to wear one of our soft, durable tees. You'd think they're cotton, but you'd be so very wrong. They're actually made from 100% recycled plastic bottles. So not only are you buying a sweet tee, you're helping the apparel industry switch from far less eco-friendly materials (like cotton) and sending a message that you care about the environment. Nice work.

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  • Men's Upcycled Badge Tee

    $23

    Men's Upcycled Badge Tee

    It's feels amazing to wear one of our soft, durable tees. You'd think they're cotton, but you'd be so very wrong. They're actually made from 100% recycled plastic bottles. So not only are you buying a sweet tee, you're helping the apparel industry switch from far less eco-friendly materials (like cotton) and sending a message that you care about the environment. Nice work.

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  • Women's Upcycled Black Tee

    $23

    Women's Upcycled Black Tee

    It's feels amazing to wear one of our soft, durable tees. You'd think they're cotton, but you'd be so very wrong. They're actually made from 100% recycled plastic bottles. So not only are you buying a sweet tee, you're helping the apparel industry switch from far less eco-friendly materials (like cotton) and sending a message that you care about the environment. Nice work.

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  • Women's Upcycled Badge Tee

    $23

    Women's Upcycled Badge Tee

    It's feels amazing to wear one of our soft, durable tees. You'd think they're cotton, but you'd be so very wrong. They're actually made from 100% recycled plastic bottles. So not only are you buying a sweet tee, you're helping the apparel industry switch from far less eco-friendly materials (like cotton) and sending a message that you care about the environment. Nice work.

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  • Men's Upcycled Silver Tee

    $23

    Men's Upcycled Silver Tee

    It's feels amazing to wear one of our soft, durable tees. You'd think they're cotton, but you'd be so very wrong. They're actually made from 100% recycled plastic bottles. So not only are you buying a sweet tee, you're helping the apparel industry switch from far less eco-friendly materials (like cotton) and sending a message that you care about the environment. Nice work.

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  • Women's Upcycled Silver Tee

    $23

    Women's Upcycled Silver Tee

    It's feels amazing to wear one of our soft, durable tees. You'd think they're cotton, but you'd be so very wrong. They're actually made from 100% recycled plastic bottles. So not only are you buying a sweet tee, you're helping the apparel industry switch from far less eco-friendly materials (like cotton) and sending a message that you care about the environment. Nice work.

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Fred News